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Hvordan Helly Hansen infiltrerte New Yorks hiphop-scene

Hvordan påvirket influencere merkenavn i tiden før smarttelefoner, Instagram og blogger? Helly Hansen var streetsmart og dro til New York.

Ah, så du er Calibri-typen?

Enkel forskning viser at hvilken font du bruker sier mer om deg som person enn en personlighetstest.

Slik skaper du en imaginær influencer

“Det er en ny falsk i skolegården”. Og noen av de gidder ikke å late som de ekte engang. Smart markedsføring eller smart svindel? Kunsten å bruke sosiale medier er kommet langt etter la-oss-ansette-noen-kule-Westerdalsstudenter-som-skjønner-den-Facebook-greien.

When Helly Hansen pioneered social influencing

How did micro-influencers impact brands before smartphones, Instagram and blogs? Helly Hansen went hip hop on the streets of New York.

Pop! Goes The Economy

Pop-up stores and happenings have mushroomed from something scrappy entrepreneurs did because they could afford it, to something giant corporations are doing to get rich.

How The Beatles made Nike a billion dollar brand

You say you want a revolution? A legendary The Beatles song certainly and brilliantly created one for Nike.

The Rise of The Fake Influencer

"There's a new fake in town". And some of them hardly even pretend to be real. Part clever marketing, part fraud - the art of social media influencing has come a long way from let's-hire-some-college-kid-who-does-this-Facebook-thing attitude.

“Your logo is copied”

Admit it, everything's been done before, writes Ferdinand Vogler, who figured out where some popular logos might have come from. He asks when copying becomes stealing, and if its even a bad thing. Read our curated list of articles debating the issue.

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