Picture a quasi-AI vision meets social media prowess mixed with haute couture and integrity and you've got this intriguing new vibe in social media influence known as Noonoouri, a virtual persona who is gaining such a Millennial fanbase that brands from Dior to KKW are lining up to work with her and tap into consumers in a completely new way.
The pithiness that makes “you are the product” so quotable risks obscuring the complex pact between Facebook and its users, in ways that make social media’s problems seem inevitable and insoluble. They’re not—but if we want to fix them, the first thing we need to do is redefine our relationship.
"There's a new fake in town". And some of them hardly even pretend to be real. Part clever marketing, part fraud - the art of social media influencing has come a long way from let's-hire-some-college-kid-who-does-this-Facebook-thing attitude.
Admit it, everything's been done before, writes Ferdinand Vogler, who figured out where some popular logos might have come from. He asks when copying becomes stealing, and if its even a bad thing. Read our curated list of articles debating the issue.
How to brand a small nation to grab attention on a global stage? Flaunt your peculiarities, says Finland and Norway. Even if those turn out to be national steretypes you at first didn't want to emphasize.